LA Water | Epipheo
The Southern California Water Coaliton (SCWC) came to Epipheo with the goal of creating a series of educational videos on recycled water in Southern California and how it helps them plan for a sustainable water future.
The videos explore what water recycling is, how safe it is, and how it is used and will be used in the future. It was a joy to art direct this series and learn more about all the processes that go into recycling water.
Style
As we developed style, I knew I wanted to use bright blues and warm orange and yellows to reflect the sunny LA area. It was important to keep the style very friendly and appealing while also detailed enough to describe the complex processes that recycled water goes through.
Early Concepts for “What is Recycled Water?”
I wanted to introduce the Southern California portion with a post-card
Exploring a play on “recycled” water
How could we show drought in the surrounding LA counties?
Beats for “How is Recycled Water Safe?”
“What is Recycled Water?”
Client: LAWDP
Directed by: Epipheo
Creative Direction: Katie Rogers and Steven McClure
Art Direction: Katie Sung Lee
Producer: Martha Patouris
Design: Katie Sung Lee, Bitsy Voce
Assets & Animation: Holly Hillman
Music: Sam Beiting
SFX: Nick Jones
“How is Recycled Water Made?”
Client: LAWDP
Directed by: Epipheo
Creative Direction: Katie Rogers and Steven McClure
Art Direction: Katie Sung Lee
Producer: Martha Patouris
Assets & Animation: Lemon Studios
Music: Brandon Higginbotham
SFX: Alex McKenzie